You will may be surprised to learn that but the prego style does not interessed the press in France…
So, even if we have an innovative, sexy, clever, unique, confortable product, it is sometimes complicated to draw the attention on the maternity subjects.
With few friends who also created their own maternity brand we decided one day to break the rules, and make a putch !!! I suggest them to launched the « Pregnant women’s liberation movment ». We laughed a lot and it works !
Few days later, we organized a catwalk in streets of Paris, with over stylish prego mums and we did managed to mooved and suprised journalists !
For us it’s an amazing memory. Still now it’s kind of a source of positive energy.